Is this the key to a successful creative business?
With the current transition phase of closing up my children's business and working full time on Haby Goddess, I'm spending time digging a little deeper into what needs to be worked on most within my business.
I've been busy reading blogs, joining membership sites & organising some one on one coaching. The one thing that keeps popping up throughout is the trouble creative business owners have working on the actual 'business' side. Doing tax, gst, invoicing and all associated tasks (some would say all the boring bits) with the running of the business. Most seem to prefer working on the creative content of either writing, making, photography etc.
But I'm the complete opposite!
I can give you charts, reports and figures on any part of my business. I have lists, goals & folders for EVERYTHING! But.....I struggle with the creative side. Now I know that sounds crazy coming from someone in a creative business but I have all these ideas swimming around my head, I just struggle with the process of expressing them.
It was most evident this week when I caught with a friend who I'm working on a side project with. After a brainstorming session a little while ago we went away with our list of tasks to work on. After meeting up again this week, it showed just how different our approach to writing was. Her article flowed beautifully showing loads of expression. Mine on the other hand was content heavy, point form and extremely structured (bit like a manual you would receive when buying a car!). Not saying either of these styles are wrong but one had a creative flow while the other is all business.
I think you need both. I see so many wonderfully talented artists/crafters fail in there business because they can't do just that, run it as a business. And others, like me, struggle because they can't quite get the creative point across even though the idea is there.
I have a daughter who is busy creating a design out of tissue paper on a mannequin. It looks fantastic and I'm in awe of how easy it is for her to express her idea's. Already I can see what side of the equation she's on. She struggles to manage her phone credit and monthly allowance yet she excels at maths. These things don't interest her yet she plans to work in a creative field. I feel it is really important that she learns the business side of the equation if she wants to succeed.
Do you tend to lean to one side in your creative business?